YYour expectation of a listing agent is to get your property sold within your time constraints and for the most money possible in the current market. While we can’t manufacture buyers, what we can do is to increase the odds of grabbing more buyers’ eyes, achieving more showings, and hopefully receiving more and better offers. We can then professionally negotiate the best value possible, hold it together, and close the transaction. If you understand more than this, you can also judge your agent accurately and either correct your Realtor® or reward your Realtor® with a renewed listing.
Here are our top 5 Realtor® responsibilities for getting your property sold:
Price Your Property Properly
We have a saying that the listing agent begins as a hero in the eyes of the seller (great expectations!), but it goes downhill from there, sometimes way down because the end result is less than the dream. On the other hand, a buyer’s agent, begins at a disadvantage without trust from the buyers, but in the end achieves a dream for the buyers, and so ends the transaction as a hero. While it is good to interview more than one Realtor®, sometimes the competition to win the client can cause the promise of price to be overstated. Learn more about establishing value and ask your Realtor® to show you the data to support their claim.
Promote Your Property Far & Wide
The buyers agent commission is strategic here. We want to make it worth the effort of the best Realtors® with the best buyers to show your property and then to negotiate in good faith. If we do not reward them well, we might lose the best opportunities.
- Will your broker put the property on a Realtor® property tour for professional viewing?
- Will they provide extra information in the agent private remarks section of the listing so the showing agent is better informed when showing the property?
- Is your agent immediately accessible by cell phone to set-up showings and assist a busy buyer’s agent?
- Does your Realtor® have a good reputation in the local community for working well with other agents?
- Will there be follow-up calls or emails to get feedback for showings, and more importantly, to learn about obstacles to buying your home?
Your agent will have several strategies to accomplish these most basic points. Promoting your property far and wide to the public is essential to insuring that no potential buyer is missed. Today, most of the best places to advertise are online. Review your agent’s advertising plan in detail. You will then be able to hold your broker accountable, and you will know that everything reasonable is being done to help you succeed in achieving your goal. Review the listing itself for completeness and accuracy, flyers, print advertising (magazines, newspapers, local publications), and websites. There are many strategies to getting your property noticed. Just ask your Realtor® for their plan.
Present Your Property in its Best Light
A professional learns what appeals to the public and knows what will sell your property. Too good can be not so good. If there is too much ‘puffing’ in the descriptions, and if pictures create an unrealistic view of your property, then the disappointment experienced by buyers when they arrive at your home will actually destroy any chance of a buyer choosing your property. It takes wisdom to use marketing well.
Persuade the Buyer of Your Property’s Value
Sales is assertive, not passive. The process preempts problems, resolves difficulties, and broadens the buyer’s vision of what your property can do and be for them.
Persist Through Challenges Until Closing
Your agent will protect you from most of the stress, keep you informed, solve myriad problems, find key answers, and negotiate skillfully to hold things together and get the transaction closed for you. Most importantly, he or she will maintain their cool and resist reacting to provocations in order to make this happen.