Seller Guide: 10 Hardcore Staging Tactics
Today, homes don’t sell themselves. To win the battle for buyer attention and bring in the best offers, you have
to play an active role in marketing your home. If you’re serious about selling for top-dollar and in record time,
follow these sure-fire tips for staging successfully:
1. Check out the competition.
The first step to selling success is to find out what you’re
up against. Before and during the selling process, visit
other property open houses to see how your home measures
When you’re out, here are a few things to note
• Property condition
• Highlighted features
• Move-in readiness
• Staging tactics that will work for you
When it comes to eliminating excess, check for
major eyesores that may have buyer value beneath
For example: Are your old carpets covering up
beautiful wood floors?
2. Create a staging plan.
Great staging requires that you cover your bases like a pro
every time. Whether you hire a professional stager or work
with your agent to do-it-yourself, put together a staging
plan complete with a checklist and photos of what your
home looks like when it’s ready to show.
Follow the plan before every showing to make sure you put
your best foot forward.
3. Get (and follow) professional advice.
If you’re serious about selling you need to enlist objective
professional help. Ask your agent about his or her staging
experience or if he or she has a professional stager or
designer to recommend. There is a wide range of experts that can help your sale and purchase go as smooth as possible, it is a good idea to Compare Conveyancing Quotes to make sure that you’re getting the right price when working through the legal paperwork surrounding the sale of a house.
4. Eliminate the excess.
Before you head out to buy new accessories to “spruce up
your home,” focus first on items you can remove that will
enhance a buyer’s experience.
The best signs of things you should eliminate are the
things that you aren’t using and those you’re planning to
get rid of before you move.
Data has shown that homes
prepared by professional
stagers sell for more. Getting
an unbiased review from someone
who sees your property
“as a product” can be invaluable
5. Pre-pack personal items.
Depersonalizing and decluttering are the most critical steps
of staging, but they can be a challenge. To make it easier,
start by pre-packing and storing away the items you won’t
need until after the move and anything personal (like family
photos) that might prevent buyers from envisioning the
home as their own.
6. Clear off the counter space.
When it comes to the tops of your tables and counters, less
is more. Clear off your counter spaces except for the
occasional decorative or functional pieces (clocks or vases
Remember, your goal is to help buyers see themselves in a
home and they can’t do that with your stuff in the way.
7. Clean inside and out.
Everyone thinks they know what “clean” means when it
comes to their own home. Here’s where an agent or
professional stager can be super helpful. Invite them in to
get an outsiders opinion on how to make the nooks and
crannies you’ve forgotten about glisten. It may also be worth having a plumbing inspection carried out by a professional to ensure everything is in order with regard to things like your toilet and your water pipes.
Also remember, the best selling homes tend to have
garages, basements, side yards, and other outdoor spaces
that are just as immaculate as their kitchens, bathrooms
and master bedrooms. Even if your home doesn’t have a garage built-in, it doesn’t mean that you can’t have one custom built. All you need to do is look for garage builders in your area, and if you have the room for it on your property, they can build a detached one that meets your design needs. Not only that, but it may help your house to sell faster. When it comes to you garden though, this has to be eye-catching. It’s the first thing that your potential buyer will see. So if you are not good at gardening then you should get some professional help, why not check out someone like Legion Landscaping who can help you design your garden perfectly.
8. Dive into the trim and details early.
It’s tempting, when staging, to do the big jobs – painting
walls, polishing floors, moving furniture – and to run out of
steam and cash before the little details get handled.
Some of the least expensive home staging projects can
carry the most powerful buyer-impressing payload. Here
are few details to tackle to make your listing standout
• Clean or paint baseboards and other trim
• Ensure locks, doors, and drawers work properly
• Paint or replace outdoor accents like house
numbers or mailboxes
9. Shoot sample photos
The first contact most house hunters have with your
property is from a computer or mobile phone. Making sure
your property presents well there is a big step toward sold.
Before you show off your home to the public, take a look at
it from their view. Use your camera or Smartphone to take
sample photos and view them on your computer.
10. Be brutally honest with yourself.
When you think you’re done preparing your home, think
again. It’s not overkill to go out on a Sunday afternoon,
walk through a few Open Houses, get back in the car and
drive home to walk through it like a buyer would. Ask
yourself: What can you edit or declutter? What is distracting?
What stops a buyer from seeing the possibilities for
their own family here?
If all else fails, take your agent with you. Arm him or her
with a packet of post-it notes and give them free rein to
stick one on anything that should be removed before
showing the home. Then get that stuff out of there!
Original article from Trulia blog Oct 11, 2012 by Jovan Hackley
Questions? Call 503-437-9005
We’ve got answers. Talk to a Bella Casa real estate agent to learn specifics about buying or selling, or to get the scoop on a property or neighborhood.
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