The first responsibility of your Listing Agent for getting your property sold is to Price your Property Properly.
Pricing is not about what the seller needs or wants for the property, nor is it about one’s intuition or the impression the home gives. Pricing is about hard-core research data obtained from comparable sold properties (real value), and then strategically assessing the competition to achieve the seller’s goals. There is no responsibility more important than this. An honest Realtor® will still occasionally be corrected by the marketplace (that keeps us humble) but no Realtor® can pull-one-over on the marketplace. The market is the most powerful force; no one controls it.
We have a saying that the listing agent begins as a hero in the eyes of the seller (great expectations!), but it goes downhill from there, sometimes way down because the end result is less than the dream. On the other hand, a buyer’s agent, begins at a disadvantage without trust from the buyers, but in the end achieves a dream for the buyers, and so ends the transaction as a hero.
While it is good to interview more than one Realtor®, sometimes the competition to win the client can cause the promise of price to be overstated. Learn more about establishing value and ask your Realtor® to show you the data to support their claim.
Click the Bella Casa links below to learn about the remaining top responsibilities.